It was June 1, 2009 when a room packed by Microsoft pioneers waiting for launch of their new search (decision) engine. Being the part of this release I have seen redirect traffic going from 0 to 100 % that night and enjoyed every moment of it. The Microsoft has re-branded their LIVE search to Bing, the decision engine. The initial response is good and they are marching ahead in search arena which is undoubtedly dominant by Google. The rebranding has certainly helped them and given user a choice to Bing.
After being so close to this release along with keeping hawk eye on this 2009 election I was trying to create some analogy with my sane brain. The election was so well poised that 3rd front also dreamed for PM seat. The election which was marching towards hung parliament and none of them was near to majority ended with Congress forming govt quite comfortably. The Congress has not really gained the seats but their rival parties have lost them. The left has always being bottleneck to liberated thinking and BJP revolved around their old ideologies which caused them their seats. If we closely look at key blunder made by BJP then I could think of Varun Gandhi Pilibhit case, excessive attacking on Manmohan singh and Hindutva agenda. They have never decoupled themselves from Varun Gandhi so called doctored tape (I just read a news 30 min ago that forensic has given report that Varun’s hate speech CD was not doctored) where as Congress has revoked seat from Jagdish Tytler after opposition from Sikh community. The country which was badly hit by terrorism played safe by keeping BJP hard line agenda at bay. The BJP major vote bank was Indian middle class (as they were never able to penetrate villages) so called intellectual class which sideline themselves from hard line politics in period of global terrorism. BJP need to revisit their ideologies. They are still seen as bunch of extreme politicians painted by saffron brush. Though they are trying hard to fade this color but they are unable to disown it completely. The internal turmoil has popped up in recent BJP executive meeting held to post mortem the recent debacle in Lok sabha election. It clearly indicates that there is rift in party which needs to be sorted out. The country does need a strong and stable opposition which will impose few checks and measures on running government. BJP do need a man like Vajpayee to reunite and revive them. They have to brainstorm and derive more secular and liberal solution in this tough time. They need a sort of rebranding to get rid of their long imposed image of Hindu Party towards a party which keeps development as first priority.
